Tag Archives: Business Services

A social contra…

A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill. – Simon Mainwaring

Forget the “social contract” thing even for 2 seconds so you would not be confused; instead, focus on “showing consumers how seriously YOU take customer loyalty and goodwill.”

That is what builds “Trust”, the key to a healthy relationship … and it could only prosper if the corporate culture lives by it – as in, well, the said social “contract” of goodwill.