Rule #1, the customer is always right. Rule #2, if the customer is wrong, refer to rule #1.
Funny but we hear this slogan time and time again… and many times, it is either abused by “not so good” customers themselves, or misinterpreted by organizations who lost its true meaning amidst a sea of competitors.
Yet, if only both buyer and the seller comes to truly understand both the product and the need, then a connection would be formed… and troubles would be eliminated if not minimized for good.
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