Tag Archives: marketing

YouTube Review: KLM Lost & Found service

Many would be naturally taken away by our featured YouTube video of the week, after all, it’s a lovable dog in the lead role..

However, there are also those who would say that this is just a marketing campaign to woo in more passengers for KLM. Then again, don’t you think most all videos from whatever establishment is just marketing? Then why not be creative?

Yes, finding lost items seems quite hard to believe actually, although we know dogs could sniff bombs and things like that. But sniffing bombs somehow requires only a single scent, finding lost items and matching them with their owners is quite tough considering the differences in human odor and the vastness of the airport.

KLM Lost & Found service has close to 10 million views over at YouTube, and Sherlock the beagle certainly made that happen. Yet if only not to be thought of as a marketing stunt, how about really training and using more dogs to do the finding of lost items?

By providing me…

By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services. – Amy Jo Martin


As we see, technology has made the world smaller. Then why not take advantage of this great opportunity and connect with people – regardless of background or interests?

As previously said, we are all consumers… so? The least yet most important thing that could happen to entrepreneurs and companies is learning how to “sincerely” communicate with customers.

Developing this “trait”, this empathy, is the key to improving products and services…

…and that would certainly be a good start for this New Year.

Forget ‘brandin…

Forget ‘branding’ and ‘positioning.’ Once you understand customer behavior, everything else falls into place. – Thomas G. Stemberg

This is, sometimes, the problem of certain companies – trying to do too much for the bottomline. Nonetheless, “customer behavior” could be understood not just by studying trends and interests or even lifestyles BUT by considering a product’s life span.

Hey, that’s a good tip for you companies!

Web companies, on TV advertisements?

Web companies, on TV advertisements?

You may have noticed them on the net, or you may have not. But now, you see them on TV. I mean these web companies.

Yes, they are now trying to get your attention through TV. This only means that TV has never really lost its appeal and effectiveness.. and although it’s a big boost to big companies, this could be true especially for less established companies.


See, while many spends a lot of time with social media, they still have some TV time. Not just because they want to see their favorite programs on a larger screen, but sometimes, constant “typing on the keyboard” gets on their nerves. Okay, there is this “computer-tv in one” thing but then, not everybody are into the net. So, TV just makes sense.

If you work jus…

If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours. – Ray Kroc

While we all need money, we can’t be too focused on it. Everything would come much easier if only you think of serving first before collecting – of course, especially if you’re into business.

With good customer service, the customer gives you that thumb of approval; that invaluable word-of-mouth promotion; and that “natural” cash flow. We know it but why are many still falling short? Sincerity, that’s it!

Strive to satisfy your customers in ways you can, in ways useful to them… and you would be rewarded with loyalty. Here, your success and sustainability is at stake.

The consumer is…

The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. – David Ogilvy

Many times, this is actually where companies fail — it is when they misinterpret consumer behavior thereby coming up with obvious and childish schemes.

Consumers always think for their best interest, whether price or features. And this varies from place to place. So, if your marketing strategy just relies on sweet-talking or freebies without really meeting their needs, or considering competition and lifestyle — I tell ya, you’re out of the picture.