Buying is a profound pleasure. – Simone de Beauvoir
This quote is especially true for clothing and accessories where one could just stockpile their stuff and change outfits on a daily basis – while for other products, well, turn-over takes a little longer.
But then, what really makes consumers “enter” a store?
A renown brand. A good location. An attractive window display.
For “whys” and “what ifs”, hmm… we could talk about it.