Okay, it’s the Golden Globes.. and we’re reviewing CNN? Hmm…
Well, news programs may not be hosted by celebrities but hey, it’s news, it’s current events. We need it to know what’s going on in and around our locality, and across the globe. Yes, of course, they do have news about the Golden Globes – don’t worry.
Anyhow, we all know CNN to bring up-to-the-minute news worldwide yet what makes it among the giants in the news industry? Or, what makes a network an effective one?
The most obvious reason would be – CNN has scope. Meaning, it’s aired (and its reporters are) everywhere.. or almost everywhere. This is especially important in bringing not just interesting news but urgent news.
If a network or an entity does not have such scope, it could instead reinvent itself to something like an “analytical” organization; first, by having great minds to examine situations among others. Sounds like “private investigation”, eh?
Two. To be effective, you have to go with the times. You got to have online presence. A website. RSS. Social media. This would somewhat help you with the “scope” issue (if you have issues) as now you would have more reach. Engagement is crucial, just know your limits.
Three. Prominent anchors and hosts are built through scope and reach over time (they’re not really popular upon taking their desks), and that’s the reason why we know almost everybody in CNN – because of the first two reasons.
The difference really is on how these hosts present issues..
..and this is also the reason why networks slip – it’s when their anchor or host is “not well-liked” by the public. And it’s about being jolly or what. More than being engaging, hosts should at least be able to ask “intelligent” questions in a down-to-earth yet dignified and not arrogant manner.
Viewers, ratings, sponsors, and partnerships follow when you have built a good foundation; otherwise evolved well. And as it is, CNN may be good but it’s in a race with FOX and MSNBC.
Good for the viewers.