All business success rests on something labeled a sale, which at least momentarily weds company and customer. – Tom Peters
Sale is a powerful “come on” for consumers. It means affordability that many would check the products for. Yet if these businesses could align and establish their products for quality, durability, and prestige despite a seasonal “sale” crusade – then the “wedding” Tom Peters was talking about would translate not just to a momentary attachment but a long-term relationship.
Finding solutions to food shortage and food-related diseases is good – this is why we truly welcome food innovation even “cultured” ones. Health is wealth, you know.
The problem is that, of course, the ‘unusual’ taste and the price.
Okay, we understand that researchers could be doing something about the taste; but affordability should, especially, be addressed if advocates really want this to take off. Maybe scientists should do something about “stretching” the formula to maximize the production of these cell burgers. Makes sense?
If only to continue its studies, billionaires could pour in money as Google’s Sergey Brin did; however, yes, entrepreneurs understand the importance of pricing yet if they hope to do business with this..
I mean, who could afford a $325,000 hamburger?
CONSUMER LIVE 